Inspirations
The story behind Phree skin - science, empathy, and a lifelong fight for skin freedom.
About the Founder
Aleksandra is a genetic engineer and molecular biologist - but above all, she is someone who has lived with the challenges of Atopic Dermatitis.
Years of dry skin, rashes, and frustration shaped her mission: to create products that help her and others finally experience the freedom of healthy, comfortable skin.
Phree Skin was born for people with dry, sensitive skin who deserve care that respects their biology.
Aleksandra’s inspiration comes from science and lived experience. She knows that many skin conditions are deeply rooted in our genes and closely linked to the immune system. Phree Skin starts with clean, thoughtful formulations designed to support the skin’s natural immunity and resilience — not just mask symptoms.
“My scientific background taught me that skin conditions aren’t just surface problems — they’re rooted deep in our genes. I realized the solution isn’t about treating symptoms alone, but working with the skin’s biology to restore health. The only way to do this is with original, personalized cosmetics.
And that’s how Phree Skin came to life.”
From Struggle to Solution
Pristine Laboratory Excellence
Our products are created in collaboration with a leading lab in Tech Park Sofia, guided by experts with years of experience in cosmetic science. Every formula is designed to penetrate deeply, delivering care where it’s needed most — so your skin doesn’t just feel phree, it truly becomes phree.
Thoughtfully sourced ingredients, chosen with local conditions and genetics in mind, are combined to maximize effectiveness, giving your skin full coverage with just a small amount.
And with our airless packaging, your product stays completely pure — no contamination from touch, no waste left at the bottom, and maximum shelf life, so every application works as intended.
"I went through a long process to find the right partner for creating my products. This isn’t just another cosmetic product — I’ve put my heart and soul into it, and I wanted to be involved in every step of designing it.
The Sofia Tech Park team was the only partner I found who cares about science and skin health as much as I do. The moment I met with them I knew I could trust them completely to help me bring this unique product to life."
